- Tytuł:
- The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception.
- Autorzy:
- Źródło:
- Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p932-949. 18p. 2 Diagrams, 2 Charts, 4 Graphs.
Czasopismo naukowe