- Tytuł :
- When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.
- Autorzy :
- Źródło :
- Journal of Marketing. May2020, Vol. 84 Issue 3, p46-67. 22p. 2 Diagrams, 8 Charts, 1 Graph.
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Czasopismo naukowe